Preparing Your Wound Care Practice for January 1st

No, this is not a predictions post. We are not going to try to guesstimate exactly where the per sq cm skin sub substitute reimbursement in the PFS will wind up. We are not going to talk about what will happen with the proposed LCDs (although don’t forget to submit comments by November 1^st) or WISeR (if the government actually moves forward with it). All of these are critically important subjects which we have discussed here in the past. We continue to work with others and advocate for the community to achieve the best possible outcome.

However for the purposes of this post, the only prediction we are going to make is that skin substitute reimbursement for 2026 is going to be reduced in one way or another, and that will tighten margins for both your practices and the industry. So what should you be doing to prepare for that?

At Venture we believe the New Year will bring a renewed focus on Efficiency and Diversification. Practices who are ready to run efficiently across both standard of care and advanced wound technologies will be in the best position to absorb any reimbursement changes that come our way. This means reducing ordering and reimbursement paperwork and saving time and effort for your providers and staff so they have more time for patients.

We expect skin substitutes to remain a critical and cost-effective technology for your patients in 2026. However other advanced wound care technologies are likely to take on an increasingly important role as well. Efficient debridement technologies, advanced diagnostics and other advanced technologies improve patient outcomes, provide a strong stepping stone to skin substitutes, and can generate additional practice revenue. Diversifying your practice to appropriately incorporate a range of advanced wound care technologies is an important step to prepare your practice for 2026.

What is the best way to accomplish these goals in Q4 and prepare for the New Year? We suggest that you work with suppliers and distributors who are laser focused on providing you with the best wound care solutions and making your operations as frictionless and efficient as possible. For the next several weeks we are going to be communicating with you via our blogs and other social media channels to lean into these two themes of efficiency and diversification. Venture has led the way on both of these fronts and we look forward to discussing ways to make your practice run more smoothly and successfully in 2026.

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